Creative Research: The Theory and Practice of Research for the Creative Industries

Academic research in design can seem daunting - let Hilary Collins show you the building blocks of a great final project. The perfect companion for a research project in fashion, design or visual communication, this 2nd edition of Creative Research walks you through: * Choosing a topic * Deciding your approach * Using previous research and writing a literature review * Obtaining your own data and using it appropriately Useful case studies show best practice, revealing the links between a researcher's choice of method and the conclusions they draw. Packed with advice on how to manage your time and structure your project effectively, this edition also includes new sections on design thinking and ethnography. Collins marries theory and practice from start to finish, showing you everything you need to confidently embark on your creative research project.