Fish Marketing and Credit in Viet Nam (Fao Fisheries and Aquaculture Technical Papers)

Since the early 1980s, exports of fish in Viet Nam have increased significantly while the improvement of domestic marketing and utilization of fish have not received sufficient attention. Improving supplies of fish for urban and rural populations, better quality and safety of products and ensuring food security, particularly for disadvantaged and vulnerable parts of the population, are important concerns which were addressed by studies, the findings of which are presented in this report. These findings suggest that the domestic consumption of fish in Viet Nam is probably higher than previously assumed. Given the projected strong economic growth over the coming years, it must be expected that local consumer demand will continue to expand. At the same time, the exportoriented fish processing industry will result in an increased demand for raw materials. This substantial future demand for safe and high quality fish products can only be met if efficient marketing arrangements are in place.