Networth: A Guide to Investing in the Internet Economy

For the millions who are looking for buying opportunities in the lucrative Internet market but are worried about the risks -- or wonder if the best times have now passed them by -- "NetWorth" provides indispensable advice supported by the world's most trusted business publication, "The Wall Street Journal." There's no doubt that the Internet has shaped and will continue to shape the stock market -- and the broader economy -- in the new millennium. But while many investors have made fortunes on Internet-related stocks, racking up returns that would have been unthinkable a few years ago, countless others have lost their shirts amid the NASDAQ's frequent stomach-turning gyrations. Finally, there's a voice of reason above all the confusion. In a clear, easy-to-read style, Stephen E. Frank -- known to millions of television viewers and newspaper readers as the Internet correspondent for "The Wall Street Journal" and CNBC -- explains what we need to know about investing in today's dot-com economy. Frank lays out a straightforward framework for understanding how the Internet works, how different business models stack up, and how to think about Internet stocks as part of a broader investment portfolio. He weighs in on the potential risks and rewards of each Internet subsector, and profiles a slew of dot-com companies, from obvious candidates like Amazon.com to transformed titans of the old economy, like United Parcel Service. Above all, Frank urges investors to adopt a long-term approach -- to avoid despairing when the market is down or getting carried away when tech stocks soar. For anyone interested in developing sound investment strategies for the rewarding but turbulentInternet market, "NetWorth" is a trusted, indispensable adviser.