Search Engine Optimization for Flash: Best Practices for Using Flash on the Web

Rumor has it that Flash-based websites and Rich Internet Applications won't show up in a web search, simply because search engines can't index SWF files. "Search Engine Optimization for Flash" dispels that myth by demonstrating precisely what you can do to make your site fully search able. This breakthrough book offers you a series of best practices for using HTML, CSS and JavaScript, as well as SWFObject, for building sites with Flash that will stand tall in search rankings. You'll learn how search engines works, what constitutes a search-engine-optimized (SEO) site, and what to watch out for in the way of SEO pitfalls.With this concise book, you will: learn about search able content, and understand the importance of meta data, keywords, and links; place HTML content in your Flash applications; create an SEO website by connecting Flash to JavaScript and CSS; work effectively with SWFObject by understanding its benefits and limitations; and, discover the advantages of using the Adobe Flex framework for SEO. The first - and only - book that explains how to optimize Flash content for search engines, "Search Engine Optimization for Flash" is an invaluable resource if you develop with Flash and want to be sure your audience can easily find your site.