Success Factor: Unconventional Wisdom for Small Business Success

Provides a wealth of information to start-up and small business owners in a witty and entertaining way Takes small business owners through the first, most important things to consider when starting a company Shares the unconventional wisdom necessary for being a small business success Teaches small business owners about goals, a timeline, and building a business model which optimizes the ways to make money Teaches small business owners how to state their value proposition to their market, and how to measure success. Shows small business owners how to swim upstream, build where competitors are not, and solve the problems most critical to customers. Breaks down the thinking of the ideal customer and how the business fits into that thinking (and it's not what you might think), where and how to find those customers, and how to market in a way that attracts the customers they want. Presents the "Four P's" of Outsourcing to teach small business owners how to do more of the things they love, and less of the things they hate. Teaches small business owners about the best kept secret in business financing-factoring-which will show them how to get paid faster, and keep more of the money they earn than they thought possible.