Understanding Web Credibility: A Synthesis of the Research Literature

As more of our communication, commerce, and personal data goes online, credibility becomes an increasingly important issue. How do we determine if our e-commerce sites, our healthcare sites, or our online communication partners are credible? Understanding Web Credibility focuses on the issues related to web credibility. It starts by examining the cognitive foundations of credibility. Other sections examine not only the general credibility of web sites, but also online communication, such as e-mail, IM, and online communities. Training and education, as well as future issues (such as CAPTCHAs and phishing), are also addressed. Finally, the implications for multiple populations (users, web developers, browser designers, and librarians) are discussed, along with some of the future threats to credibility. The book provides a thorough reading for individuals interested in the topic of credibility.